Ban Bossy is a new empowerment campaign for women and girls seeking leadership roles. The campaign's manifesto reads:
“When a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead.
A new commercial for the campaign went into rotation today. Watch the clip below:
Kimberly Foster is the founder and editor of For Harriet. Email or Follow @KimberlyNFoster